SEO Vs. PPC
This question is one we are asked the most. But the answer may not always be that simple, there are a number of things you would have to consider before choosing one of the two. Search Engine Optimiztion (or SEO) is a long-term process of building your website’s reputation in search engines to rank high in the organic listings of search engines such as Google and Bing. The advantages of this is that you do not pay per click and can benefit from a long-term inflow of clicks without any additional costs.
On the other hand it is important to note that your competitors are not asleep – it is important to carry out maintenance activity on your rankings to ensure you are not only on the top but stay there too. SEO can be very effective for companies that expect a lot of clicks but do not wish to pay based on the volume but would like to have a more predictable costing schedule on your marketing efforts instead of dealing with CPCs, CPAs and CTRs. At the end of the day, it is essential that you consult an expert before making a choice to understand the nature of your business better, the volume of searches for your niche in the search engines as well as the behaviour of your users.
How can we help?
The Arcanatec team boasts a strong division of industry experts with years of experience in SEO, ranking for some of the toughest keywords in the world all within the client’s time frame and budgets. Our SEO contracts usually start at 6 months and the costing depends entirely on the level of competition you are currently facing on Google. While we would love to guarantee results, it isn’t always possible – however, you can rest assured knowing that your website is in the hands of industry leading experts with experience that is almost as old as Google is ?
Contact us today to learn more about our SEO services.